Business Intelligence

The key to thriving in a competitive marketplace is staying ahead of the competition. With the broad scale adoption of ERP systems, the competitive advantage of operational excellence is beginning to fade, opening up a new frontier that Oracle calls "Management Excellence". Market leaders must now compete on analytics and improve their management processes. Making sound business decisions takes more than just intuition. Data analysis, reporting, and query tools can help business users wade through a sea of data to synthesize valuable information from it - today these tools collectively fall into a category called "Business Intelligence."